Google and Facebook may ban children's ads
Behavioural
advertising not only undermines privacy but puts "susceptible"
youngsters under unfair
marketing pressure, the letter says.
It is addressed to Google, Amazon, Apple, Facebook and Microsoft.
In a separate move Google-owned YouTube is accused of unlawfully mining data from five million
under-13s in the UK.
European data protection laws forbid the mining of data of young children.
"The
fact that ad-tech companies hold 72 million data points on a child by
the time they turn 13 shows the
extent of disregard for these laws, and
the extraordinary surveillance to which children are subjected," the
letter reads.
"There is no justification for targeting teenagers with personalised ads any more than there is for
targeting 12-year-olds.
"You, the most powerful companies on the internet, have a responsibility to protect your users."
Thank you.
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